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Category: Online marketing

Is Social Media Overrated for Brands?

October 28, 2014
| 2 Comments
| Categories: Brands, Marketing, Online marketing, Social Media

A lot has been written about how social media is impacting brands. Eventually that would mean that what gets written on social media should start to impact the company’s financial performance. However I wonder if there is a critical size that once companies achieve, they will have less to worry about social media? For these brands, social media, or rather bad publicity in social media is perhaps overrated. Now it doesn’t mean that they should stop ignoring what’s written but it is unlikely to impact them significantly.I came across these…

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The Emotion Called Trust

December 16, 2008
| 1 Comment
| Categories: Behaviour, Blogging, CEO blogging, Corporate blogs, Life, Online marketing, Survey, Trends, Trust

Continuing with the thread I started in my previous post Do you trust corporate blogs, and picking up from posts on Trust by Ken Allen and Tony Karrer, I came across Chris Brogan’s post Advertising and Trust. Chris wrote in response to Jeremiah Owyang raising questions about Chris’s sponsored post for Kmart. Chris does a great job at analysing and responding. In this process I discovered many posts that talk about trust and integrity of bloggers. Two posts that caught my eye were Lucretia M. Pruitt: What is Your Time Worth?…

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Do you Trust Corporate Blogs?

December 11, 2008
| 3 Comments
| Categories: Blogging, CEO blogging, Corporate blogs, Online marketing

According to a recent Forrester Research report, people trust emails from who they know most and they trust corporate blogs the least. According to the report, only 16% people trust corporate blogs. I had written about CEO and corporate blogging sometime back and this report presents some interesting perspectives. You can read posts that comment on this report at RWW and Rohit Bhargava’s blog. What do you think? Do you trust corporate blogs? Which ones do you read regularly and why? It would interesting to get some views of corporate…

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Web and Mobility

November 23, 2008
| 4 Comments
| Categories: Clients, Online marketing, RSS, Social Networking, Technology, Telepresence, Trends, Virtual environments, Web 2.0

Seth Godin recently wrote Do you know enough? If not, what are you doing about it? If so, who do you think you're kidding? [Interesting side alley: I was talking to a friend yesterday and encouraged her to speak at an upcoming conference. She said, "No way. I don't know enough." I explained that volunteering to speak was the best way to be sure that she'd end up knowing enough by the time she was through.]   When I recently got a chance to speak at our annual strategic input…

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Why I don’t want to use LinkedIn

November 22, 2008
| 2 Comments
| Categories: LinkedIn, Online marketing, Social Networking

Recently a proprietor of a small firm asked me how he can get more clients, including international clients. So with all my new found Web 2.0 and social media interest, I suggested that he start building contacts on social networking sites. I asked him to start building his contact list on LinkedIn. I also suggested that he starts participating in various groups on LinkedIn, basically increase web presence of himself and his company. I met him a few weeks later and asked him how he was progressing on building his…

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How to Select Candidates Online

September 2, 2008
| No Comments
| Categories: Facebook, Online marketing, Recruitment, Social Networking

Seth Godin writes about how he selected candidates for marketing and web internship. He was overwhelmed by the quality of applications he got, so he created a Facebook group for candidates to meet and hang out online. As he explains:It was absolutely fascinating. Within a day, the group had divided into four camps:The game-show contestants, quick on the trigger, who were searching for a quick yes or no. Most of them left.The lurkers. They were there, but we couldn't tell.The followers. They waited for someone to tell them what to…

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